Lead Generation & Business Development

For any organisation with a sales team, the supply of leads is the lifeblood to their marketing processes and telemarketing is invariably the most effective method of generating the highest number of qualified leads from any target list.

This includes where there is no existing relationship (so cold-calls are made to contacts identified in the White or Yellow Pages, or lists obtained elsewhere), or the organisation has an existing database or contacts generated from competitions, trade shows and other activites. In all these cases the telephone is the most effective tool for initiating and enhancing the relationship and identifying and maximising any business opportunities.

However a word of warning. Given that telemarketing generates such high response rates, it is easy to become overwhelmed by the leads generated. This is why Advantage has always offered a flexible service and schedules can be varied at short notice.